Plus Pre-Seed · $250K pluse.to

Plus: Automate your business

Investor Brief

The back office that runs itself.

Get paid, track the work, and understand the numbers — from one app, on web and iOS. You do the work. Lux handles the busywork, with your approval on anything that matters.

Our vision is a world where anyone running something — a clinic, a shop, a one-person practice — can see their business performance in real time and quickly accept payments, while everything else is automated.

Watch the demo Schedule a call Read the one-pagerOne-pager App Store Visit pluse.to
Product Demo

Plus on iOS — 4-minute walkthrough

Trouble playing? Open the video directly · Full-screen page

4-tier
Subscription with server-enforced limits
2
Live apps — web SPA + native iOS (v5.5.0)
3 live
QuickBooks · Stripe + Connect · Twilio
6
Languages — EN ES HT PT-BR AR ZH
What ships today

What you saw in the demo — live on web & iOS

Get paid

  • Quick Charge — invoice + collect in one tap; auto-creates the client
  • Apple Pay, card & ACH — branded Stripe checkout
  • Real-time balance — what's available, what's pending
  • Reminders — email & SMS follow-ups

Track expenses

  • Receipt-camera OCR — snap a photo, Plus reads it
  • Auto-categorization — line items captured for you
  • No manual entry — no spreadsheets to keep

Lux — your AI

  • Ask in plain language — answers from your real data
  • You approve anything that matters — Lux drafts, you confirm
  • Consent-gated & metered — 15 / 50 / 200 / ∞ per plan

Know your numbers

  • Home dashboard — balance & recent activity at a glance
  • Business Plus Index — a proprietary business-health score
Positioning

Where Plus wins

One engine, every workflow

Lux isn't a feature bolted onto Plus — it's the layer the whole product runs on. Every new workflow makes it smarter and stickier.

We sit on the money

Plus is the system of record for payments via Stripe. That's the hardest seat to take and the hardest to lose.

The market is everyone

33M+ US small businesses, almost all still stitching together spreadsheets and point tools. Plus replaces the stack.

Capability Plus QuickBooks HoneyBook Wave Square
Native iOS, phone-first for solo operators ✓———✓
Payments + invoicing + expenses in one app ✓✓partial✓—
AI assistant with deep business-data RAG LuxQB Assist———
Proprietary business-health score BPI————
Where we're going

Collapse the back office into a system that runs itself

Plus today ships payments, invoicing, expense tracking, and an AI assistant. The vision: collapse the entire back office into a system that runs itself. Lux evolves from "assistant you ask" to "operator that acts" — "Hey Lux, send the overdue invoices with follow-ups" → Lux identifies, sends, schedules cadence, and reports back. And expense categorization tied to auto-inventory depletion: one IV-hydration drip sold = saline bag + 3 vitamins decremented from stock and booked as an expense, automatically. The stockroom updates itself. The owner just steers.
Who's building it

Founder

Jeremiah Fries
Jeremiah Fries
Founder & CEO
Our vision is a world where anyone running something — a clinic, a shop, a one-person practice — can see their business performance in real time and quickly accept payments, while everything else is automated.
Opportunity

Market

33M
US small businesses
~27M
non-employer (one-person)
~5M
service-based solo operators (beachhead)
$40B+
SMB management-software TAM

Source: U.S. Small Business Administration.

Raising $250K pre-seed
24-month runway · 1 engineering hire · paid acquisition
Schedule a call Read the one-pagerOne-pager App Store
Let's talk

Grab 30 minutes with Jeremiah

Prefer email? [email protected]